Bomb Pop Awards
Awards:
Webby Awards Best Social Promotions & Contests / 2022
Shorty Awards TikTok Partnership / 2022
Bomb Pop is #NotOneThing—just like tweens. So we launched the first-ever Bomb Pop Awards on TikTok, with Brent Rivera, to celebrate their mashup identities. One lucky winner scored $15K in cold, hard CASH. No cap.*
* I had to write in Gen Z lingo, and it was a learning experience that made me feel incredibly uncool, but now I can translate your teenager’s texts. Holla at me fam.
teaser vid
teaser vid
we spread the word with our influencer team
And a TikTok TopView takeover
submissions rolled in
winner winner $15k dinner
winner winner $15k dinner
Brent surprised the ULTIMATE winner by cold calling her, and unexpectedly our Gen Z winner actually picked up the call! There is hope for humanity after all, but don’t cold call me. I’ll never pick up.
