The Privilege Check

Turning a traditional coat check into an unexpected privilege check.

the challenge

The 3% Conference’s mission is to improve equity and inclusion in advertising. As an agency sponsor, how do we show up meaningfully and not just slap our damn logo everywhere?

The Facts

It was going to be cold.
November-in-Chicago cold.
The coat check would be busy.

So, we turned the coat check into a privilege check.

We created custom coat check stubs with privilege statements on them. Scratch off a statement you identify with, which then revealed a sobering statement.