The Privilege Check
Let’s turn a traditional coat check into an unexpected privilege check.
The mission of the 3% Conference is to improve equity and inclusion in advertising. As a sponsor, how do we show up meaningfully and not just slap our damn logos everywhere?
The Facts
It was going to be cold.
November in Chicago cold.
The coat check would be busy.
So, we turned the coat check into a privilege check.
We created custom coat check stubs with privilege statements on them. Scratch off a statement you identified with and reveal a sobering statement underneath.
