“La última Coca-Cola del desierto,” a popular expression in Mexico used for those who think they’re too special and important.

So, to celebrate Coca-Cola’s 100 year anniversary in Mexico, we didn’t shine a light on ourselves. We shined it on the truly special ones. The small shopkeepers keeping Coke cold in the middle of the desert. The real, Last Coke in the Desert.

We created a mini doc and campaign that brought these small shopkeepers from their remote shops to a national platform.